Caliva, a California-based cannabis company, is one of the Golden State’s biggest weed brands.Īt Caliva, Jay-Z will apply social justice to big business practices. Jay-Z, the multi-platinum, award-winning artist whose entertainment empire includes record labels, nightclubs, restaurants, clothing lines, an NBA team, music streaming services, and film projects, just added a new industry to his billion-dollar portfolio: weed.Īs reported on Tuesday by High Times, Jay-Z recently partnered with Caliva as the company’s Chief Brand Strategist.
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